The AI operating system for business.
Customers, bookings, invoices and WhatsApp in one app, with an AI agent that does the daily work.
No signup needed.
31 apps
One connected workspace.
76 business types
Configured for different industries.
8 live demos
Explore real workflows without registering.
AI agents
Help with conversations, follow-ups and everyday tasks.
Built for agencies
Your clients. Your brand. One powerful platform.
You already help businesses grow. Now give them the software to run their operations.
Offer a branded business platform with CRM, bookings, invoices, messaging and AI-powered workflows, without building every feature from scratch.
Hosted white-label
We manage the infrastructure. You manage the clients, branding and service offering.
Commercial source-code licence
Get the source code, customise the platform, self-host it and deploy it for your own clients under the licence agreement.
Your brand
Your clients
Duke on duty
Every enquiry deserves a response.
A question about pricing. A booking request. A customer following up. Duke handles everyday conversations on WhatsApp and your website chat using your business information, and drafts email replies for your team.
- Respond
- Answers common customer questions.
- Capture
- Turns new enquiries into customer records and leads.
- Book
- Helps customers find available appointments.
- Escalate
- Hands sensitive or complex conversations to your team.
You decide which actions Duke can handle.
See Duke in action →
Willow & Co.· WhatsApp
Duke on duty
What can Duke do on its own?
AI you can supervise
AI does the preparation. You make the decision.
Ask Duke to prepare payment reminders, customer follow-ups or record changes. Review the proposed action, make changes if needed, and approve it before anything happens.
Preview the action. Review the details. Stay in control.
Permissions and approvals protect your business: Duke can only do what your role allows, and every change is recorded.
Explore AI approvals →
Send 6 payment reminders
Workflows & AI agents
Set the goal. Let Duke handle the routine.
Your business has tasks that repeat every day, week and month. Describe the work in plain language, choose when it should happen, and let Duke prepare the next steps.
- Renewals
- Finds memberships approaching expiry.
- Follow-ups
- Prepares messages for leads and customers.
- Reports
- Gathers information from your business apps.
- Operations
- Starts workflows when something happens in your business.
All within your workspace, with permissions and approvals where required.
Explore AI workflows →
Renewal reminders
Running now…Monday 9:00
Make the platform yours
Need a new workflow? Just ask.
Every business works differently. Tell Duke what information you want to manage, and it creates the forms, fields, records and pages that fit how your team works.
A consultation form for a clinic. An enquiry workflow for real estate. A customer intake page for a salon.
The flexibility of custom software, built into your everyday workspace.
See customisation in action →
On it: a Consultations page with 4 fields.Consultations
Ready · in your menuClient
Skin type
Allergies
Date
One connected workspace
Everything your business needs. Working together.
CRM
Leads, customers, pipelines and follow-ups.
Bookings
Appointments, classes, services and availability.
Invoicing
Quotes, invoices and payment tracking.
Memberships
Plans, renewals and attendance.
Inbox
Customer messages from WhatsApp, email and web chat.
Projects
Tasks, responsibilities and deadlines.
Inventory
Products, stock and business supplies.
Websites & forms
Customer-facing pages connected to your records.
Built for different businesses
Different industries. One adaptable platform.
A gym doesn't work like a real estate agency. A clinic doesn't run like a shop. DukeOS starts with your industry's setup, then lets you switch on the apps, fields and workflows that fit.
Explore business solutions →
Fitness & gymsMembers, classes, attendance and renewals.
Salons & spasAppointments, services and customer history.
Real estateProperties, enquiries, leads and follow-ups.
ClinicsPatient administration, scheduling and day-to-day workflows.
Education & coachingStudents, classes, schedules and payments.
AgenciesClients, projects, communication and invoicing.
RetailProducts, inventory, sales and customer records.And 69 more business types.
Explore the real platform
Don't just read about DukeOS. Use it.
Choose a business. Explore its dashboard. Test the workflows. See how DukeOS works with sample data.
No signup. No sales call. No commitment.
Open a live demoEight demo businesses to choose from.
Choose how you use DukeOS
One platform. Different ways to build.
Questions
Do I need technical skills?
No. Tell Duke AI Agent about your business and it sets up the app with you.
Will the AI do things on its own?
Only what you switch on. Anything with money, deletes or messages to many people waits for you.
Is my data safe?
Each business's data is kept apart, every change is logged, and you can export everything at any time.
Can my clients see my agency's name?
With white-label, they only see yours: app, address, emails and assistant.

Less busywork. More room to build.
Whether you run a business or deliver software to clients, DukeOS brings the tools, workflows and AI together.
DukeOS by SmartDuke Technologies.








